Reach. Reputation. Retention. Results.
Reach. Reputation. Retention. Results.

Leverage Psychology for High-Impact Communication.

AUDIT YOUR COMMUNICATIONS

Download our communications checklist

Jackie McRae
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Paper plane

Transform Your Communication with Trust-Based Influence

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Jackie Talking to Clients

It’s not rocket science.
It’s behavioural science.

Copy Cred is a boutique communications practice with professional copywriters servicing Brisbane, the Sunshine Coast, and nation-wide. We empower service-focused businesses to achieve commercial success and create impact through effective and sharpened communications.

We understand what moves people – and what frustrates them! 

By blending the art of communication with the science of marketing psychology, we develop and implement robust, practical strategies and programs that inform, inspire, and influence decisions and action.

Shaping Narratives – Take charge of your communications
Sharpening Influence – Build trust and credibility.
Strengthening Impact – Increase your visibility.
Safeguarding Reputations – Drive meaningful change.

Are you communicating effectively?

Our Services

Pen writing to a book
Pen writing to a book

We Support Service Leaders Who Value Both People & Profit

We recognise that every industry is diverse and every organisation is nuanced. Our experience with brands motivated to make a positive impact in trade, manufacturing, professional services, health, and creative agencies enables us to deliver significant value through shared insights and practices.

By design, our capability and adaptability converge to create innovative communication solutions that address the unique challenges of our clients. Our aim always is to bring a fresh, informed approach that drives your success and sustains growth.

How We Influence Outcomes Through Strategic Communication

At the core of every Copy Cred communication is our 3-stage filter – Capture, Communicate, Influence.

It’s our way of ensuring every message is grounded in strategy, shaped by behavioural science, and tailored to achieve results that matter.

The Copy Cred Filter Presentation

The Psychology That Powers Our Process

We draw on proven psychological principles to inform how we shape messages, position brands, and build influence. These are just some of the evidence-based tools we apply to maximise cut-through and credibility.
Framing Effect to Shape Narratives

Framing Effect to Shape Narratives

We cut through the noise to spotlight the most powerful elements of your message, strategically framing your story to shape audience perception. This ensures your brand’s key strengths stand out, driving engagement and resonating deeply with your audience.

Authority to Sharpen Influence​

Authority to Sharpen Influence

We position your brand as a trusted expert in your industry by crafting authoritative content that highlights your credentials. This builds credibility, making your insights persuasive and impactful.

Social Proof to Strengthen Impact​

Social Proof to Strengthen Impact

By integrating authentic testimonials, case studies, and endorsements, we amplify your brand’s credibility. Showcasing proven success builds trust and strengthens your message, ultimately enhancing its impact with potential clients and partners.

Consistency to Safeguard Reputation​

Consistency to Safeguard Reputation

We ensure every communication reflects your brand’s values and messaging, reinforcing a cohesive and trustworthy profile. Consistent messaging protects your reputation and builds long-term integrity.

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Keen to improve your brand communications? Every month we host value-packed sessions covering awards, tenders, key messaging, writing for accessibility and much more.

Don’t miss our upcoming events – book today!

Mortgage, Insurance and Accounting Awards Workshop

Wednesday 15 January –
11:30 am –
12:30 pm
Online

Allied Health Awards Workshop

Wednesday 22 January –
11:30 am –
12:30 pm
Online

Create a Compelling Capability Statement

Monday 10 February –
1:00 pm –
2:00 pm
Online

Property, Housing and Real Estate Awards

Wednesday 26 February –
11:30 am –
12:30 pm
Online

Meet Our Clients

5 star rating

Trusted By Leading Australian Brands

Intricate Innovations
Taurus
Woolworths
FrostyBoy
Creation Homes
Chiropractic Wellbeing